The single biggest problem in communication is the illusion that it has taken place.
(George Bernard Shaw)

Why this website?
Listening is the greatest form of respect, but being able to communicate in the right way to the listener is as well.
Communication is the key, but this can be done well or badly.

The protagonist of this site is communication by professional voice, but all the records have to be a good text, so the services offered also include the work of copywriter, if it’s required: the best performer is the one who wrote the words to read.

To have an efficient verbal communication we need:

• Clarity: vocabulary, articulation and diction have to be optimal
• Attracting the attention of the listener as long as the message goes on: a short  commercial or a two hours documentary.
• Create an emotion.
• Convincing and be suited to content that is being expressed.

To express contents in the best way with the voice, we have to should be able to speak without cadences, unless they are specifically required to characterize and contextualize what you should tell.
The diction is only a first step, then it must be modulated in the color, in the rhythm, for volume and intensity: the flat voice does not communicate anything except boredom. It’s true that there are many tone shades.. as the primary colors are four and the real ones are a lot.
In recording studios director often says: “do it more..” or “feel it less..”, referring to the phrase that the voice talent is “reading” at that time; so he or she have to be able to interpret and decode , especially when the requests come from an outsider – a direct client who has a clear idea about the final result, but he doesn’t know how to achieve it. It’s important to be able to provide many examples. This website tries to offer several samples to get an idea and from there to grow up, depending on the project you need to develop.

Finally, to “spread the word” we have to consider the changing of language in recent years: the modern speech is different from that used just twenty years ago, a bit because it’s physiological and a bit because the mass media, internet and instant messages have shaped us in their own image and likeness! It ‘s a waste of time write a text or interpreting it remaining anchored to the past: we risk don’t achieving the target .. but it happens.. sometimes people are not able, sometimes lazy, not curios in the present, nostalgic. Why? It doesn’t matter. It shouldn’t happen! Keeping up with the changes is a smart way to be immediate and empathetic, to explain what we need.. and we must be able to do it!
That’s because this site, because everybody can speak, but not everyone is able to do it at best!
Let’s work together..
This is the right place.
Not arrogance, only passion, method, ear and.. voice!